New Arrivals to the Showroom Saturday, Apr 29 2017 

As some of you know we have both the online store and the showroom in Tampa. I am constantly changing and updating what is available to our local clients. Although, everything can also be shipped anywhere! Here are some of the newest pieces that arrived in the past two weeks.

Unique tables that are perfect for accent areas or next to your favorite chair. Combine the triangular tables for an amazing and creative cocktail table.

Beautiful and glam planters that will make you want to run to your nearest flower shop.

Candle holders that have you wishing for a romatic evening.

Not your Grandma’s jugs and jars. These are beautiful in their own right, with the right combination they are spectacular.

And a small sampling of the unique and fun vases that are perfect for every occasion. Have a need for a hostess give? We got you covered. 

And I saved my favorite for last……..

These amazing geometic pieces are pieces of art!

Can’t wait to see you in Tampa!

Designing You Saturday, Jan 28 2017 

I am very excited to say that the book is done and now available through Amazon! It has been a project of love and an amazing experience. I had always thought about writing a book but never really thought it was something that I would do. It is done and I thought I would go into a bit more depth as to what the book is about and what is in the book.


Designing You is about my philosophy on design, what it is like to work with me, and a self evaluation on your personal design style. To me interior design is all about the client. For many years and through much of my early training I heard all about how the client doesn’t know what they want. That is is the designers job to tell them what they should do. That it is the designer and only the designer that has the style and vision to see what should be done. I have always felt that this was not correct. Yes, we as designers much have a vision for what the space is going to be. But we much get that vision from somewhere. And it must come from the client.


Throughout the book you will learn about how working from a client driven space creates designs that our clients love for many years, because they are all about them.

I also want all of my readers to be able to get to know themselves more. So in the book I have included a color/design quiz that will help each reader to better understand their own personal style. I have dropped the traditional hard to understand design terms and created it in everyday language. Good design is for everyone.


I will take you on a journey of what it is like to work on clients designs, what Furniture Fashion Week is all about, and why I do what I do. Creating great design, is creating a place that you can soar from. The process includes every emotion out there. When I design I have to get into the heads of my clients. So when I am shopping for them I have to see everything as they would see it. Go through all the options and then present to them only what is best for them.

And of course there are some great pictures of completed spaces. I have included some of my favorite projects in the book to show what it is like when a space is completed. The styles range all over the place, from beach living to traditional to contemporary. And as I designer I feel that I should always be able to pop back and forth between styles because each client is different and deserves to have a design specific to them.


So please enjoy, check it out. Pick up the paper copy so that you can write in it and mark things that you love. But most of all find out more about who you are and your personal style.

Let’s Talk Color Wednesday, Jan 18 2017 

Color is the one topic that everyone always wants to know more about. Color changes the look and feel of any space, instantly. Color can make a space feel warm and inviting, soft and elegant, soothing and relaxing or energizing. Each year there is a new Pantone color of the year. This year each of the paint companies have also come up with their own colors of the year. This year they are not in alignment with Pantone. So I thought I would post some of my favorite colors and the direction I see my clients currently going when it comes to color.

Neutrals – every design needs some neutral tones. Here are some great starting points for the base of designs. These neutrals give a balance to colors and allow for quick easy changes such as pillows, accessories and artwork.

Notice the tones are on the warmers side. The super cold gray is going away and warmer tones are being added, warming up the cold gray.

Blue is always going to have a place in design. It is a primary color and has a warm place in almost everyone’s hearts.

Green is the color from Pantone this year so lets look at some great greens.

Yellow is a love it or hate it color with a lot of people. Those who love it fine it cheerful. I feel that if you are going to go yellow, go with true yellows.

Purples and reds these are colors that are either in or out. If you have been following me on my design philosophy you know that I feel design is about the client not all about trends. So if you love these tones we can always make them in style.

Now lets talk combinations with these great colors.

I love the stone color mixed with the deep blue, light blue and white. This combination give depth and character to the space.

Complimentary colors come together to create POP and WOW with a balancing from some great neutral tones.

Historic greens mixed with neutral tones give a classic look.

As you think about color and your space think about using color to give depth and influence to the space. Not sure how to combine your favorite colors for your home, reach out for a consultation.

Designing for Abundance Thursday, Jan 12 2017 

I thought that I would continue about designing with feng shui in mind. As we continue into 2017 I am going to take an area that can be improved through design using principles of feng shui. Abundance is an area that many are wanting to increase. Abundance can mean money or wealth but it can also be abundance of love, family, clients, happiness, or anything in your life that you want to increase. As I shared in the last post you have a wealth or abundance area in your home or office, if you are standing at the front of the space looking in, it is the back left corner. This is using the more modern version of the bagua. If this area in your space is not designed properly or there are flow issues there are some easy ways to get it in order. First, make sure that it is not a neglected space. This could mean that you have not put anything on the walls, or that it has become a catch-all. If that is the case first thing you want to do is clean out the space so that it can be a functioning part of your home.

Now to bring in abundance there are some great items that can go in that space. One of the main cures for a space is a water feature. Water is a symbol of abundance and can quickly change the energy to the space. I love a fountain and there are specific feng shui fountains. I do not feel that you have to go to that extent but having a fountain in the north-west corner will definitely increase the abundance in your home or office. They do not have to be large fountains, it can be as simple as a table top or desk top fountain. Here are some great fountains that I love.

If the area will not fit or work with a water feature look for a painting or image that features water. This could be a landscape with a waterfall or of the ocean. This will also bring in the water element to increase the chi.

You can also bring in other feng shui cures to the space to increase abundance. A vase with lucky bamboo or a healing tree. I make healing trees for my clients an incorporate what they need in the tree. These are made from gems. Each gem has an area that they influence and bring an energy to the space. Some are for protection, abundance, hope, energy, clarity, communication and so on. Placing a healing tree in your abundance region of your home will help to increase whatever area of your life that you want to increase. Here are some that I have made.

When creating these I use raw gems, which include emeralds, rubies, quartz, sapphires, aquamarine amethyst and other gemstones.

If your abundance area is in a challenging space in the house you will need to make sure to be especially diligent on maintaining that area. You will also want to use more than one cure. This could mean that if it is in the bathroom that you have both a painting with a water element and a fountain or healing tree. You can also add lighting that has crystals. There are some great light fixtures that incorporate crystal into them. Just make sure they are actual crystal not just look like crystals. Check these out.

Incorporating feng shui into your home does not mean that it has to be unconventional items. Everyday items in the right placement can completely change the energy in the space.

Depth of Color – make your design stand out! Sunday, Oct 9 2016 

As we are getting closer and closer to fall market or “furniture fashion week” I start thinking more and more what trends I am loving in design and where I see things going. We are still seeing lots of grays and neutrals in day to day design, however there are lots of deep jewel tones that are starting to come back. They are going added to neutrals to give a depth that allows for a richer feeling space. I’m in love with all the historic colors and love it when I can pop a design with them. These historic colors are things like peacock blues, deep Jade greens, rich cranberries and lush pumpkins. Here are some of the products I’m in love with and are finding to be go tos for design.

Even just touches of these deep tones add such warmth and balance to a space. Gone are the cold stark spaces, think warm hugs when entering spaces. 

I can’t wait to see what will be new at market this month, but I can definitely say I will be looking for pieces that will add depth and texture to a space.

Interior Design is a Fashion Indutry Monday, Aug 29 2016 

As we start to get ready for Furniture Fashion week (High Point Market) it is time to see what is going on at the fashion runways. I have for a long time talked about how design trends come from the runway. It used to be that we would see a trend on the runway and about a year later it wold be hitting the home furnishing market. As the world has opened up more and more with constant access to what used to be only for the most influential that time-table has become much smaller and we are seeing trends hit us almost immediately so I thought I would introduce the color trends we are seeing on the runway in anticipation of what we will be seeing in October.

The one thing that you will see on all of the trends is that it is all about deep rich colors. I personally think we got a big shock with the calm Pantone colors for 2016 as it was a bit off trend from where the market had been going. I think this is an adjustment back towards the deep rich colors. You will see that neutrals are deep neutrals. These are impactful colors with an opulence all to their own.

This takes pantone's serenity color and adds a depth and richness to be usable on many more projects.

This takes Pantone’s serenity color and adds a depth and richness to be usable on many more projects.

A deep red is always in fashion. This could be an accent or the base for a great design.

A deep red is always in fashion. This could be an accent or the base for a great design.

Think back to pantone's color radiant orchid, this is an off shoot of that color. again deeper and richer and more versatile.

Think back to Pantone’s color radiant orchid, this is an off shoot of that color. again deeper and richer and more versatile.

This reminds me of the 2015 color of the year marsala. It is ther perfect combination of red and brown with a depth and softness.

This reminds me of the 2015 color of the year Marsala. It is the perfect combination of red and brown with a depth and softness.

This green is to die for. It is deep, rich, classic and the perfect accent color.

This green is to die for. It is deep, rich, classic and the perfect accent color.

The new neutral. I love taupe and this is a classic.

The new neutral. I love taupe and this is a classic.

Another great warm color, great as a base color to work from. This color is very prevalent in high end area rugs.

Another great warm color, great as a base color to work from. This color is very prevalent in high-end area rugs.

Blue, blue, blue. How can you go wrong with this classic, always in style. I love the touch of gray.

Blue, blue, blue. How can you go wrong with this classic, always in style. I love the touch of gray.

Lush, rich steel gray. This adds so much to any design and does not lock you into a specific color scheme.

Lush, rich steel-gray. This adds so much to any design and does not lock you into a specific color scheme.

Bold and bright this yellow is not your everyday yellow. Opulent and upscale this the grown up yellow.

Bold and bright this yellow is not your everyday yellow. Opulent and upscale this the grown up yellow. 

So what do you think we will be seeing at market with these great bold colors walking down the runway? I’m expecting to see lots of color. Opulent, deep colors with great textures. I expect there will be lots of velvet and flocking. Tweeds mixed with embroidery, linens and lush cottons are going to be the rage. Expect to see tassels and fringe and other embellishments. It is going to be lots of layering textures and colors and materials such as stone, wood and metal. Look for golds mixed with pewters and iron.  Say goodbye to a lot of the overly minimal design and look for all the extras finding places throughout the industry.

Color is personal and unique. Let your personality shine through the colors you select for your home. Not sure how to do that? It’s time to bring in a designer to help your personality show throughout your home.

Amazing Things are Happening! Thursday, Aug 4 2016 

First, I have to apologize for how long it has been since I have written a post. We have been very blessed at Artful Conceptions with many great projects and opportunities. So I thought I would share with everyone what has been going on. We have been working on a large remodel project out at the beach, I know very lucky to have the most beautiful places as my office. This has been a year-long project which has included adding a new master suite, a complete redesign of the kitchen, changing a study into a spa like master bath and updating the exterior to include a fireplace. It has been a fun project with wonderful clients. So here are some pictures from the job. We are still not totally complete so please also stay tuned for the final pictures.

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We have also been working on a British Colonial inspired man cave. This has been a fun project that has been to incorporate a clients hunting trophies into the design plan. We are coming close to the finish on this project so here is a sneak peek of where we are at right now with it.

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We have also been working on some updating and some redoing of some existing homes. Here are a few pictures of one of these jobs.

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And to top it all off Sara Chiarilli the owner of Artful Conceptions has been spending time at the iHeart Radio station as she is now an expert contributor on the Consumer Quarterback show and will be appearing in the new Consumer Quarterback book that will be coming out soon. So make sure you are following us on social media to know the days and times that you can hear Sara give design tips and advice. You can also see the live stream from the studio at Here are some pictures from the studio.

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Don’t forget to check out the online store to see the new items that we are always adding so that you can “love the space you’re in!” And if we can help you with your design needs anywhere in the United States let us know, we look forward to working on your next project!

Lighting – Is it Time to Update? Tuesday, Feb 2 2016 

In January there is such a huge push for the new year new you, but by the time we get to February there is a tendency to have fallen behind in all the things that you were going to do. So let’s look at updating your home in small bits, little things that will make a huge impact. One of those areas is lighting. The right lighting will be like a facelift for your home. There are many places where you can update your lighting.

The first are your hanging fixtures. Maybe you still have the builders fixtures in your home. Maybe you selected lights when you first moved in but haven’t thought about changing them in years. Maybe you still have the capped plate at the box where a chandelier is supposed to be hanging. Here are some great newly released hanging lights that will update your home.01193-default 07951 08367 06228 06923 07661 08539 08545 (2)

How fun are these lights? There are lights for every flavor and many, many more whether you are contemporary, traditional or transitional there are the right hanging lights for every home.

Do you have places where you were going to hang sconces but never got around to it? Or maybe you have a room that could use more light but are not sure where to get it from. Sconces can be a great place to add more light and change the feeling of the room. Here are some new sconces that would really change the design of the space.

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Can you see your room changing?

The last area where lighting will change the design of the room are in your table lamps. There are many different styles and compositions of table lamps. So no matter what you love there are great options. Here are some of the new lamps that have been released recently.

07866-default 08520-default 08527-default 07745-default 08524-default 07978-default 08505-default Are you updating your home in your mind? Can you see how little changes will make a big impact? Start small, work on one thing at a time and you will see your resolution of updating your home start to come into realization.


Behind the scenes of Taping the Design Tourist Spot for NBC Monday, Sep 28 2015 

I have recently had the pleasure to be filmed for national TV for NBC’s Daytime TV Show. It was quite and experience. It always seems like it is such an easy simple thing but the reality is there is a Greta deal that goes into filming a spot for TV. First to achieve what looks natural on camera actually takes hours and a Tom more makeup and styling than you ever do for everyday. So I thought I would share some of the process for you to see the hours of prep and filming that goes into a three minute spot.

First here are some great shot that Sweet Rose Photography took of the hair and makeup prep before filming.

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The team from Tangle Me Knot did a great job. The process started at 8am to be ready for taping to start at 10am.

There was the outfit checks and getting all mic’d up for the taping.

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Then there was making sure that everything was perfect in the showroom for filming.

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We then needed to walk through the showroom and go over the angles and areas to be filmed along with what we were going to talk about.

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Then comes the actual filming and having fun!

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So after a day of it all the tape goes to editing. Intros and exited are filmed and it turns into a three minute segment. Want to see the final version? Check it out on the website

The Right Piece Tuesday, Jun 9 2015 

There are many times that I am asked what piece must every room have. And yes there was a time in which it was true in design that there were specific layouts and pieces that were required in rooms to complete a style or design. Today, I don’t feel that this is really true. There are some guidelines that I tend to go by when designing a space. These include adding a touch of black to every space, mixing elements such as fabric, leather, wood, metals and glass, and having a natural element in each space. So I thought that I would post some pictures of items that I love to use. They are not all meant to be used together and they are meant for many different styles. I have found that over the years I have learned to appreciate and love many different styles so that I can truly create the space of my client’s dreams.

Here are some great light fixtures that bring drama and sophistication to just about any space. The right light, chandelier, pendant or ceiling mount will define the space and add an insight into the owner.












Here are some of my favorite furniture elements at add to a space. Furnishings with the right curves and angles will add interest to a space while helping to define the use of the room.

















Accessories can make the room. Here are some accessories designed to create the perfect image and feel for a space. Use them and remember it Si better to have one big awesome piece than a bunch of small ones.

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Creating the perfectly designed space is about creating around the people that will be using it. The right piece can change everything just as a wasted piece can ruin it. I don’t use a piece just to use it. There has to be a reason to add an element to the room, and it is ok for the reason to be that you love the piece. Not sure how to make it work for you? Call us or check out the website to shop from our favorite things.

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